Best Price Formal Blog

The term "fantasy fashion" took on a whole new meaning with the launch of the first-ever Fantasy Fashion League (www.fantasyfashionleague.com) last September.

Inspired by her husband's "addiction" to Fantasy Football - in which sports nuts form six-member leagues and draft imaginary teams (made up from 10 real players in the NFL) to score points based on how each player does during the season - New Jersey stay-at-home mom Erica Salmon wanted to come up with an alternative for girls. Instead of quarterbacks or wide receivers, FFL's online game drafts teams of clothing, accessory and jewelry designers who score points based on how many magazines, awards shows, and celebrities their goods grace between the Emmy night kickoff through the Oscar weekend playoffs.